How to Turn Your Low-Traffic Blog into a High-Traffic One

How to Turn Your Low-Traffic Blog into a High-Traffic One 

As you may have already noticed, it takes a bit of effort to drive high volume traffic to your blog. In fact, it takes a plan, goals, and the patience to test various strategies to build a high-traffic blog. Here are a few ideas to help you build your blog’s traffic.

Publish Often

The more content you have, the more visitors you will have. This strategy works for a number of reasons. It gives visitors a reason to come back. It also helps generate a better page ranking with the search engines. Better page ranking generally results in more traffic.

Additionally, if you’re linking to your new blog posts from social networking sites, then you’ll have more interaction and links which will generate traffic. Finally, the more content you have, the more folks will be interested in linking to your site. More incoming links also translates to more traffic.

Grab Attention

Use catchy headlines that grab attention. There are a few secrets to attention-grabbing headlines.

They include:

* State a benefit
* Use numbers and statistics
* Make it newsworthy using words like “new,” “introducing,” or “announcing”
* Make a big promise
* Use a “reasons why” headline – For example, “10 Reasons Why Your Blog Isn’t Making Money.”
* Pique curiosity

Make Subscribing Easy

Have you ever had to hunt to figure out how to subscribe to a blog? That’s not good. Make sure your readers don’t have to hunt either. Use plug-ins to add multiple subscription options. Make sure the RSS buttons are prominently displayed in at least one area of your blog.

Market It

Market your blog. Use proven and effective marketing tactics like social networking and article marketing. With social networking you can create a profile or page for your blog and post teasers with links to each new blog post. Article marketing is the practice of writing articles and submitting them to article directories. Include a link to your blog in your article to drive traffic.

Email

Email marketing is another great way to drive traffic and build an audience. Write a report or ebook and give it away in exchange for your reader’s email address. Send your email list weekly updates with information that is on your blog along with information that isn’t. For example, you might write an email every Friday that recaps or highlights your week’s blog posts and then provides a new article that only subscribers receive.

There are many ways to drive traffic to your blog and build a large following. The underlying key to any successful blog is an abundance of high quality content. Start there, then add traffic techniques and strategies and watch your traffic grow.